Heavy-Duty/Light-Duty Marketing Manager

Minimum Qualifications:

• Bachelor’s degree in marketing, Business Administration, or a related field.
• A Master’s degree is a plus.
• NIMN, ISMMN certification, or other related certification.

Experience:

• Minimum of 10 years of experience in marketing, with at least 5 years in a leadership role within the automotive industry.

Skills:

• Strong knowledge of marketing principles, digital marketing, and brand management.
• Proven ability to develop and execute successful marketing strategies.
• Excellent analytical, communication, and interpersonal skills.
• Proficiency in marketing software and tools, including CRM systems and analytics platforms.
• Ability to work under pressure and meet deadlines.

Role Description: The Heavy-Duty/Light-Duty Marketing Manager will spearhead the marketing efforts for both heavy-duty and light-duty vehicle segments. This role is integral in developing and executing strategic marketing initiatives to enhance brand presence, drive sales growth, and ensure successful product launches. The ideal candidate will have a strong grasp of the automotive industry, a proven marketing management track record, and the ability to manage diverse product lines effectively.

Key Responsibilities:

• Strategic Marketing Planning:

  • Develop and implement comprehensive marketing strategies tailored for heavy-duty and light-duty vehicle segments.
  • Conduct market research to identify trends, customer preferences, and the competitive landscape for each segment.
  • Establish and manage segment-specific marketing budgets, ensuring effective resource allocation.

• Brand Management:

  • Oversee the development and maintenance of a strong brand identity for both vehicle segments.
  • Ensure consistency in brand messaging across all marketing channels and materials.
  • Lead initiatives to enhance brand equity and customer loyalty.

• Digital Marketing:

  • Drive the company’s digital marketing efforts, including SEO, SEM, social media, and email marketing for heavy-duty and light-duty vehicles.
  • Analyze digital marketing performance and adjust strategies to optimize results.
  • Stay updated with the latest digital marketing trends and technologies.

• Product Launches:

  • Plan and execute successful product launches for new models in both vehicle segments.
  • Coordinate cross-functional teams to ensure seamless launch activities.
  • Develop go-to-market strategies and promotional campaigns.

• Sales Support:

  • Collaborate with the sales team to develop effective sales tools and collateral for both heavy-duty and light-duty vehicles.
  • Provide marketing support to drive dealership sales and enhance customer experience.
  • Organize events, exhibitions, and sponsorships to increase brand visibility.

• Market Analysis and Reporting:

  • Monitor market performance and analyze marketing metrics to measure the effectiveness of campaigns.
  • Prepare and present regular reports on marketing activities, ROI, and market trends.
  • Use data-driven insights to refine marketing strategies and tactics.

• Team Leadership:

  • Lead, mentor, and develop a high-performing marketing team.
  • Foster a collaborative and innovative team environment.
  • Conduct regular performance evaluations and provide constructive feedback.