Key Responsibilities:

• Develop and implement effective marketing strategies to attract and engage potential customers.
• Collaborate with the sales team to achieve revenue targets and increase overall sales volume.
• Conduct market research to identify trends, customer preferences, and competitive offerings.
• Create and manage digital and offline marketing campaigns to enhance brand visibility.
• Maintain a strong online presence by managing social media accounts and the boutique’s website.
• Cultivate relationships with customers to understand their needs and preferences, providing personalized shopping experiences.
• Assist customers in product selection, providing accurate information and guidance.
• Stay up-to-date with industry trends and competitor activities to propose innovative marketing ideas.
• Monitor and analyze sales performance, presenting reports and insights to the management.
• Collaborate with suppliers and vendors to ensure a diverse and appealing product range.
• Participate in visual merchandising efforts to create an attractive in-store environment.

Qualifications and Requirements:

• Bachelor’s degree in Marketing, Business, or related field.
• Proven experience in marketing and sales roles, preferably in the retail sector.
• Strong understanding of luxury brands, fashion, and customer behavior.
• Excellent communication and interpersonal skills.
• Proficiency in digital marketing tools and social media platforms.
• Self-motivated, target-driven, and capable of working independently.
• Familiarity with the Abuja market and customer demographics is a plus.
• Ability to work flexible hours, including weekends and holidays.