Marketing Representative Supervisor

Minimum Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• NIMN, ISMMN certification or other related certification.

Experience:

• Minimum of 5 years of experience in marketing, with at least 3 years in a supervisory role within the automotive industry.

Skills:

• Strong knowledge of marketing best practices and digital marketing techniques.
• Excellent creative, analytical, and problem-solving skills.
• Proficiency in marketing software and Microsoft Office Suite.
• Strong leadership and communication skills.
• Ability to work under pressure and manage multiple tasks simultaneously.
• Knowledge of the Nigerian automotive market and consumer behavior is an advantage.

Role Description: The Marketing Representative Supervisor will oversee and manage the activities of the marketing representatives within our automobile company. This role is crucial for ensuring the effective execution of marketing strategies and campaigns to drive sales growth and brand awareness. The ideal candidate will have strong leadership abilities, excellent communication skills, and extensive experience in marketing within the automotive industry.

Key Responsibilities:

• Team Supervision and Leadership:

  • Lead, mentor, and supervise a team of marketing representatives to achieve departmental goals.
  • Provide guidance and support to the marketing team, fostering a collaborative and high-performance culture.
  • Conduct performance reviews and identify development opportunities for team members.

• Campaign Execution and Management:

  • Implement marketing strategies and campaigns developed by the Head Marketing Manager.
  • Coordinate and monitor marketing activities to ensure timely and effective execution.
  • Evaluate the success of marketing campaigns and provide feedback for continuous improvement.

• Sales Support:

  • Collaborate with the sales team to develop and implement promotional activities and materials.
  • Provide marketing support for sales initiatives and customer engagement activities.
  • Track and analyze sales performance to align marketing efforts with sales goals.

• Market Research and Analysis:

  • Conduct market research to gather insights on customer needs, preferences, and trends.
  • Analyze market data to identify opportunities for marketing strategies and campaigns.
  • Prepare reports and presentations on marketing performance and insights.

• Customer Relationship Management:

  • Develop and maintain relationships with key customers and stakeholders.
  • Address customer inquiries and complaints promptly and effectively.
  • Ensure customer satisfaction by providing excellent service and support.

• Brand Management:

  • Ensure consistent brand image and messaging across all marketing channels.
  • Monitor and manage brand reputation, addressing any issues promptly.
  • Develop and execute initiatives to enhance brand awareness and loyalty.

• Budget and Cost Management:

  • Assist in developing and managing the marketing budget to ensure cost-effective use of resources.
  • Track marketing expenditures and ROI, identifying opportunities for cost savings.
  • Negotiate with vendors and suppliers for marketing materials and services.

• Compliance and Risk Management:

  • Ensure compliance with all relevant regulations, standards, and company policies.
  • Identify and mitigate marketing risks, including legal and reputational issues.
  • Implement measures to safeguard marketing data and intellectual property.